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What Makes UGC Content Actually Convert

Not all creator content performs the same in paid ads. Here's what separates high-converting UGC from content that just looks nice.

Mega, macro, micro, or nano — which creator tier actually drives the best ROI for your campaign goals?

Micro-influencers dominate the conversation, but celebrity endorsements remain unmatched for one specific job: fast, mass-market credibility.

Follower count is the easiest metric to fake. Here's the vetting checklist we run on every creator before a brand campaign.

The two biggest creator platforms solve very different problems. Here's how we split budgets between them, and when to use each.

Reach and likes don't pay bills. Here's the measurement framework we use to tie creator campaigns to actual revenue.